What is A/B Split Testing? A/B split testing is the process of creating one (or more) variants of a webpage with one element tweaked to identify which works better at driving sales or engagement. A/B ...

Is your amazing, fully SEO-compliant website not getting the traffic you want? Worse still, have your sales or lead conversions dipped from earlier levels? Nightmarish as it sounds, this can happen to ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

You’ve probably heard about A/B split testing. It’s where you have two (or more) variations of a web page and you send 50% to one page and 50% to the other. In most cases, you’ll see that one page ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Improving your website conversion rate is something everyone should be constantly working on. Obviously, lots of people in our industry bang on about the importance of A/B split testing and ...