Many B2B emails I receive begin with "Dear Loren.” This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian. “Newsletters filling a need—in a B2B market, you really want an informed customer, ...

Some businesses only market to one type of customer – either B2B or B2C – but some have the difficult job of tailoring email marketing campaigns so as to appeal to both. You need to know the best ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

Marketers are wasting sales opportunities by using gut instinct to decide when to send promotional emails according to email marketing provider Pure360. Pure360 says its research showed that contrary ...

B2B emails receive the top open rates along with the Government and restaurants according to permission based marketing company Sign-Up.to. The UK based marketing company has released the results of ...