The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

When done right, clarity can become a competitive edge, building trust, boosting engagement and ultimately driving growth.

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

At Frontiers Health 2025, the conversation around global brand launches was evolving rapidly – and EVERSANA and its agency team at EVERSANA INTOUCH’s leadership is at the centre of that shift. In a ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Oren shares his five-tier brand planning process used in client workshops. Learn a framework for making your marketing plan ...

Leaders speaking at this week’s Brands & Culture NY event sounded more confident describing what culture isn’t versus what it is, while still positioning the tactic as essential. At an industry ...

Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Brands face 'Strategic Dyslexia,' a failure to connect purpose with action. This condition requires structured retraining.