Cablevision Systems announced the successful launch this month of Optimum Select, a new interactive television ad product that transforms the :30 commercial into a gateway for longer engagement with a ...

More interactive television options for viewers and advertisers: Cablevision Systems announced the successful launch of Optimum Select RFI with email fulfillment from a live 30-second spot for ...

Watching TV content and interacting with marketing messages continues to be the holy grail for some TV advertisers. In that regard, Cablevision Systems Corp.'s launching of Optimum Select, an ...