Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

The gap between experimentation and execution has become the defining challenge of 2026, and closing it requires leaders to ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

From taglines in sub-dialects to varied versions of the same content tailored to different communities, factoring in diverse audiences is key to a successful cross-cultural communication strategy.

Madelain Roscher, CEO of PR Worx, Africa’s Best Public Relations Agency In today’s competitive business landscape, communications is not just about visibility, it’s about value. CEOs and business ...

Washington, DC: On November 22, 2024, the Executive Board of the International Monetary Fund (IMF) discussed a paper on the Review of the IMF’s Communication Strategy that outlines the objectives and ...

In the digital age, ICT (Information & Communications Technology) is the engine of economic growth and competitiveness. The Global Strategy Bureau (GSB) is in a comprehensive manner working on the ...

Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...