Corporate strategy is the way in which a business strives to create value, develop a unique selling advantage and capture maximum market share. Without specific business activities and marketing ...

Learn about corporate cannibalism, how it affects product sales and market share, and discover examples and strategies from companies like Apple and Nestlé.

Strategy can be nothing but a buzzword, but successful businesses make it mean something. Actually, it means several things: corporate, business and functional strategies are different levels of ...