Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

Dynamic creative advertising technology is becoming more personalized. Forrester ranked Jivox, RevJet, Thunder, Clinch and Celtra as “leaders” in its first-ever Creative Advertising Technology wave, ...

Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be ...

Case study highlights how AI-powered content distribution supported qualified lead generation ahead of traditional SEO indexing Virginia Beach, VA – December 18, 2025 – Commonwealth Creative Marketing ...

Creative teams work in advertising agencies to dream up and execute advertising campaigns for the companies that hire the advertising agencies. Some large companies have in-house advertising ...

Creativity is critical to effective advertising. Many brands have used creativity to build brand images with greater meaning the basic capabilities of their products. Leadership in creativity and ...

Forbes contributors publish independent expert analyses and insights. I dig into the details of media businesses. “We were coming from a product sales perspective, to understand if creativity leads to ...

WPP has retained its position as the most creatively awarded group in global marketing as The Drum’s annual World Creative Rankings – the industry’s most comprehensive creative rankings that benchmark ...

He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and Microsoft flock to his ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Women are significantly outnumbered in the creative departments of ad agencies. Yet women are frequently behind some of the most creative ideas of the year. Business Insider's list of the most ...