In 1666, one of the most influential scientists in history was strolling through a garden when he was struck with a flash of creative brilliance that would change the world. While standing under the ...

In the last post we saw how creativity and intelligence had a tri-partite structure and were paradoxically opposed to each other on a continuum. We also saw how creativity is associated with 'broad' ...

The theme of creativity conjures up images of lone geniuses working in isolation to produce game changing innovations. In today’s digital era characterized by user generated innovation, crowdsourcing ...

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

株式会社博報堂（東京都港区、代表取締役社長：水島正幸）が設立した、未来創造の技術としてのクリエイティビティを研究・開発し、社会実験していく研究機関「UNIVERSITY of CREATIVITY（ユニバーシティ・オブ・クリエイティビティ）」（以下 UoC）は ...

Hulsbosch, has led the creative development for some of Australia’s biggest brands, including Woolworths, Qantas and Virgin. As the agency marks its 42nd birthday, managing director Jaid Hulsbosch ...

Being able to “think outside the box” is a desirable skill. It comes from looking beyond the constraints of what’s usually done. The concept of encouraging “process arts,” especially from an early age ...