According to the World Economic Forum, "As the global economy rapidly digitalizes, an estimated 70% of new value created over the coming decade will be based on digitally-enabled platform business." ...

Digital Marketing Strategy vs. Digital Marketing Techniques Digital marketing strategy is the high-level planning and strategic choices that set the direction for positioning your firm in the ...

Thirteen years after launching the original Digital Factics Twitter, Basil C. Puglisi returns with a comprehensive framework for the platform’s new era This book replaces guesswork with measurable ...