Thomas J Catalano is a CFP and Registered Investment Adviser with the state of South Carolina, where he launched his own financial advisory firm in 2018. Thomas' experience gives him expertise in a ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Marketing professionals often focus on the "Four Ps" of selling, referring to product, price, promotion and place. The importance of place, or where you sell, makes choosing and managing your ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Livestreaming is less than ten years old, but its use has skyrocketed in the past 18 months. US platforms like Twitch and YouTube Live were early innovators. Today, livestreaming has been rapidly ...