Gamification is emerging as a favored tool for boosting customer engagement. Gamification combines “game mechanics” – such as point-based award systems and other non-traditional incentives – to build ...

I dug into the science behind why it's so hard to form good habits. Turns out gamified apps can help, but they come with a big downside.

When it comes to getting people to do the things that you want, engagement is critical. You have to capture their attention and give them both the motivation and means to take whatever action you want ...

Explore how gamification and tech-savvy innovators are reshaping intimate tech, blending data, design, and human pleasure to ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Gamification is not new. In fact, the idea of rewards owes its massive success to games and their complex rewarding mechanisms. Be it the newer Mobile games like Brawl Stars and their most successful ...

Four out of five ‘gamified’ applications will fail to deliver business objectives in the next two years, according to analyst company Gartner. Gamification refers to the use of game mechanics to ...

Talking about gamification in the financial industry, what’s the first thing that comes to your mind? Chasing villains or venturing into action-packed missions while paying bills via an app? Even ...