“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

Early analysis of Google's December core update points to gains for specialized sites over generalists. News publishers saw ...

Wired had a piece named How Google Alters Search Queries to Get at Your Wallet. That piece wrote, "Google just flat out deletes queries and replaces them with ones that monetize better." Danny ...

How might Google use entities to better interpret search queries? SEO expert Bill Slawski shares information from a recent patent. A new patent from Google dated December 28, 2021, focuses on how to ...

Google chief executive Sundar Pichai pushed back on claims that artificial-intelligence tools are eroding the company's search engine. What Happened: Pichai told The Verge's Nilay Patel that "we're ...

AI Overview, the search capability powered by Gemini, Google’s underlying foundational model, has begun to answer and predict follow-up questions before they are asked in a query. BrightEdge ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Earlier this year, at Google’s I/O annual developer conference, the company introduced a new AI milestone called Multitask Unified Model, or MUM. This technology can simultaneously understand ...

After more than four years in development, a new feature that suggests queries as letters and words are typed into Google Inc.’s search engine is being rolled out over the next week. Google Suggest, ...

There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics (Universal Analytics 3) when you connect your Search Console profile now ...

Google is currently involved in an antitrust trial with the DoJ, and new info from the courtroom just keeps on coming. Wired shared a rather interesting report from the courtroom, revealing how Google ...