Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

Unlike many devices unveiled at CES 2026, LEGO’s Smart Bricks system does not rely on AI or an internet connection and is ...

In a groundbreaking announcement at the Consumer Electronics Show (CES) 2026 in Las Vegas, Lego has unveiled its latest innovation: Smart Bricks. These tech-filled building blocks are designed to ...

Lego Smart Play will add an array of sensors capable of detecting nearby building blocks, lighting up and playing music. Announced at the Consumer Electronics Show (CES) in Las Vegas, the new offering ...

LEGO announced the ‘Smart Brick’ at its first-ever CES event. When people talk about CES, they’re usually talking about the ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The old days when Lego blocks were just toys for little boys and girls to play with at home are long gone. This summer in Japan, Lego blocks will be used to stimulate people’s imagination into ...