Leads are crucial in marketing and sales. They are the raw pieces of potential customer value that brands, with support from their marketing and sales teams, can turn into revenue and profits that ...

Lead tracking describes the process of identifying the sources of prospects, placing them in the context of the sales funnel, and taking the appropriate steps to complete the sale. Lead tracking can ...

Businesses are constantly on the hunt for more leads. However, without a structured lead procurement strategy, that pursuit often prioritizes volume over value. The common results are predictable: ...

PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time ...