There are several ways you can gather data regarding someone’s preference or attitude. The Likert Scale is a five or ...

BUFFALO, N.Y. - You've probably seen a Likert Scale even if you don't know the ubiquitous measurement tool by name. In its traditional form, a researcher presents a statement followed by five response ...

Researchers often tweak the number of response options in the traditional five-point Likert Scale with little empirical justification for doing so. Now a psychologist has tested the test. Leonard ...

This posting is a sidebar, a bit of a rant. But if I can be a small part of saving the Likert Scale from death by its ongoing misuse, it'll have been worthwhile. You may receive a phone call about the ...