Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and Amazon.

The "Marty Supreme" marketing campaign was successful because we could appreciate Timothée Chalamet's hustle, says a ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

Krista Dalton, Elizabeth Drori, Megan Stroud, Joon Silverstein, and Eric Hirschhorn were recognized by Inc. as Best in ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

A new kind of disruption is unfolding within marketing departments, and it is not coming from a trend or a flashy campaign. It comes from the work fewer people see and the companies that quietly ...

There was a time when the measure of a great event was loud applause, how bright the lights flashed or how many selfies got posted. Those metrics are evolving.

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital marketing.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...