Squish them together into one sprawling 12,338 square-mile mass, and the 77 counties that make up the blended Indianapolis and Oklahoma City markets would yield a grand total of 1.99 million TV homes, ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

SAN FRANCISCO, CALIFORNIA - OCTOBER 05: Bronny James #9 of the Los Angeles Lakers drives against Stephen Curry #30 of the Golden State Warriors in the first half of a preseason NBA game at Chase ...

NBA incumbent TV sports-rights holders Walt Disney and Warner Bros. Discovery could take a hit to their combined $1.4 billion in annual NBA ad revenue if NBCUniversal gets a piece of the big sports TV ...

The NBA has reignited the holiday spirit by reviving its iconic "Jingle Hoops" ad with a modern spin. The updated version, called "Jingle Hoops Regifted," combines nostalgia with cutting-edge ...

Around two-thirds of returning brands increased their ad investment, and 37 new brands joined the NBA Christmas lineup for ...

Even with a full slate of NBA and NFL games lined up this Christmas, Caitlin Clark’s sneakers took the spotlight. Clark’s ...

For years, fans have witnessed plenty of creative ads from Nike centered around NBA legend LeBron James. Now, a new member of the James family has an ad from the company. After Bronny James was ...

Upfront season is upon us. Media companies, both new and old, will spend much of the next week courting advertisers to buy inventory on upcoming programming. For most companies, sports will be a ...

Cooper Flagg and the Dallas Mavericks blew a fourth-quarter lead against Derik Queen and the New Orleans Pelicans, falling ...

The NBA Finals so far has seen a boom in national TV advertising revenues -- up 40% -- versus a year ago to $107.9 million on ABC through three games, according to estimates from EDO Ad EnGage. The ...