The survey reveals life sciences leaders still largely rely on traditional observational research methods, including site-based prospective studies, retrospective chart reviews, and real-world ...

New data shows traditional research methods continue to underdeliver in data completeness and patient engagement SAN FRANCISCO, March 19, 2025 /PRNewswire/ -- A new survey reveals a major ...

Comparative effectiveness research increasingly is being recognized as a priority area in cancer research. Although researchers have been conducting comparative effectiveness research for decades, ...

The pharmaceutical industry is facing growing pressure to make drug development more patient-focused. Traditionally, most observational research has been derived from clinical and payer data, but has ...