Packaging design needs to consider the audience, where it is going to be displayed and sold, and what materials are going to be used. Communicating with consumers through packaging is important. The ...

『一言で表すとその商品をより魅力的に見せるデザインのことです。』 食品や飲料などの日用品を中心に、その商品のコンセプトや使いやすさ、包装や容器のグラフィックや形を考え、パッケージデザインは作られます。 「農家のコンビニ」コメリのロゴ ...

You could be wandering down the cereal aisle, and WHAM! Those vivid colours and bizarre cartoon characters would just leap off the boxes and grab your attention. People, that’s the magic of good ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

何かを買うときにまず最初に目に付くのはそのパッケージ。購入後もパッケージがちょっと普通と違って良い感じだと開けるときのワクワク感も高まります。パッケージデザインが凝っていればそれだけでなんだかお得な買い物をした気分になれることも ...

Do you know that feeling when you find a package so appealing that you just have to pick it up? That is the power of creative packaging design. Do you know that feeling when you find a package so ...

Packaging design has always been a critical component of product marketing, influencing consumer behaviour and brand perception. In recent years, artificial intelligence (AI) has emerged as a ...

Packaging serves as the first line of defence for consumers, keeping products safe from contamination, tampering, and other potential hazards. / Credit: fizkes via Shutterstock More than just a visual ...

Inference Beauty releases strategic insights on packaging design and consumer behaviour in the skin care market Inference Beauty released data-driven insights, based on 2.5 million online interactions ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...