In this special guest feature, Jane Hendricks, WW Portfolio Marketing Lead at IBM Predictive Analytics, describes a methodology for realizing business value from predictive analytics: start by ...

Predictive Analytics isn’t all math; some of its basic concepts can deliver huge gains from any Customer Relationship Management program. Growth-focused SMEs, without enterprise-scale budgets, want ...

Chicago's DePaul University has introduced what is thought to be the nation's first Masters of Science degree program in the fast-growing field of predictive analytics. The program will be available ...

Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class. The best way to understand the importance ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Chartered Institute of Professional Certifications Announces Launch of CPMSTM Program for Data-Driven Professionals and Predictive Analytics Specialists The CPMSTM program is tailored to produce ...

TechSpring, the technology innovation center founded by Springfield, Mass.-based Baystate Health, has joined forces with Dell Services to launch programs centered on predictive analytics and ...

SUNNYVALE, Calif.--(BUSINESS WIRE)--Viewics, a healthcare-focused insights company that provides hospitals and health systems with laboratory-driven solutions for advanced analytics, today announced ...