Using the marketing mix as the foundation of your business strategy to develop products, services and messaging that resonate clearly with your target market is essential. A critical element of the ...

The promotional mix is the various forms of communication used by companies to present brand, product or service messages to targeted customers. The standard promotional mix includes advertising, ...

Today’s commercial teams face an increased need for agile promotion mix strategies that maximize the impact of investment and drive brand performance. With budgets perpetually under duress, new ...

What are elements of Promotion Mix? If the product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient to them but the consumer is not made ...

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." - John Wanamaker E. Jerome McCarthy proposed the marketing mix with 4 Ps - Product, Price, Promotion and ...