Sometimes, when two worlds collide, magic happens. After years of Rare Beauty dominating the beauty game and BÉIS cornering #traveltok, Selena Gomez and Shay Mitchell’s respective brands have *finally ...
Selena Gomez isn’t looking too far ahead. When it comes to her famed beauty brand, the Rare Beauty founder is concentrating on the here and now—despite online speculation that the company may soon be ...
The list of celebrity-owned beauty brands keeps expanding. From hair care to nail polish and everything in between, musicians have launced beauty lines informed by their own experiences in the beauty ...
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How Rare Beauty’s Viral Launches Come to Life, According to Chief Product Officer Joyce Kim
Welcome to Byrdie's series, The Hustle. We're profiling diverse, interesting women and woman-aligned folks in the beauty and wellness industries who are usually behind the scenes. From the cosmetic ...
In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.
Rare Beauty's new body care product, e.l.f.'s Slipstick, and more of December 2025's best beauty product launches, according ...
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