Newbies to the world of watch collecting are consistently advised to buy what they love, and to avoid looking at timepieces as investment vehicles. Yet this year, more than ever, buying a new Rolex ...

Rolex Submariner watch with black dial and bezel, stainless steel case and bracelet, shown underwater. Another year, another ...

Tuesday marked the start of the biggest week of the year for the watch industry as Watches & Wonders began. Rolex is undoubtedly the crown jewel of the show each year. Yesterday morning, they unveiled ...

A Morgan Stanley analyst said it's "unlikely that secondary prices will stabilize in the near future." ...

It’s no secret that Rollie’s have a real ROI, but getting your hands on the right crown can be like capturing the Iron Throne. Unless you’re one of Rolex’s most loyal customers—that means buying ...

Luxury watch brands like Rolex have become synonymous with great wealth and elite status. The Geneva, Switzerland company has been in business since 1905 and produces between 80,000 and one million ...

In the US, average increases landed at roughly seven percent. The steel Rolex GMT-Master II on Jubilee rose from US$11,300 in ...

The luxury watch world didn’t wait long to make its first statement of the year. As 2026 begins, Rolex, Audemars Piguet, and ...

Rolex spent years watching speculators turn its steel sports models into lottery tickets, but the balance of power is shifting. The brand is now using data, pricing and distribution levers that look a ...

You can wear a piece of history with the new Rolex Explorer. This watch was originally developed to survive Sir Edmund Hillary and Tenzing Norgay’s climb to the top of Mt. Everest, and it has graced ...