For years, Google and Bing have dominated paid search. Brands have focused most of their PPC budgets on these two search titans. However, the search landscape is evolving rapidly. Platforms like ...

While 2024 saw the start of some significant changes in the search advertising landscape, which had long ago become something of a one-horse race, it is perhaps 2025 that will prove critical, with ...

Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S.

Agarwal A, Hosanagar K, Smith MD (2011) Location, location, location: An analysis of profitability of position in online advertising markets. J. Marketing Res. 48(6):1057–1073. Agarwal A, Hosanagar K, ...