Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

After Snap’s stock took a hit from its weak first-quarter earnings, the company today made its pitch to advertisers at IAB’s NewFronts where it introduced new ad products and opportunities. Here, Snap ...

The big picture: Snap isn't the only social networking platform delving into paid tiers. Telegram is planning to roll out a paid subscription this month called Telegram Premium. Last year, Twitter ...

Snap has started testing its Snap Audience Network — an initiative that places the vertical ads created for Snapchat to appear on other apps as well. Snap Inc. has started testing its Snap Audience ...