Using Facebook Ads to increase brand reach can be a powerful approach and a great use of ad spend. But with all the targeting methods in Facebook ads to choose from it can become overwhelming pretty ...

Rather than relying on cookie-driven user data, contextual advertising tailors ads to the environment in which an audience is browsing. This targeting method relies on algorithms to select ad ...

CMO and Founder of Bango. Fighting to build a strong connection between marketing dollars spent and revenue generated by businesses. Most people think it’s unwise to delay the inevitable. That said, ...

The sunsetting of third-party cookies adds a new dimension to advertising’s age-old question: how do I reach my target audience? It also complicates a central consideration to resolving this question ...