This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Predictive analytics is probably the ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Predictive analytics is ...

A massive volume of data is handled at different levels of business analytics. There are four types of analytics: descriptive, diagnostic, predictive, and prescriptive – depending on the stage of the ...

Analytics are core to all modern SaaS applications. There is no way to successfully operate a SaaS application without monitoring how it is performing, what it’s doing internally, and how successful ...

Enterprises rely on 3 types of IoT analytics from their selected IoT platforms. By testing multiple IoT platforms, an enterprise can identify best-in-class analytics capabilities. Enterprises rely on ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

Regardless of the size of your business or what industry you’re in, we’ve all become increasingly reliant on analytics. It’s easy to understand why, as analytics have the ability to help you make ...

I was recently in the market for new makeup and spent some time playing around with Sephora’s Visual Artist app that allows me to experiment with different looks and products through augmented reality ...