Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

The past year’s changes, from the COVID-19 pandemic to economic instability, political unrest, and AI making more and more visible presence in our daily feed, have left consumers feeling overwhelmed, ...

In the vast and ever-evolving digital landscape, companies are constantly striving to understand their consumers better. One of the essential tools in their arsenal is the humble cookie. No, we’re not ...