We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. PPC (Pay Per Click) is a type of online advertising that requires advertisers ...

The concept of ethics in online advertising is nothing new but as the industry continues to grow, new unethical tactics begin to emerge. Pop-ups aren’t as pervasive as they were in the ’90s but banner ...

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...

PPC, or pay-per-click, is a form of digital advertising in which advertisers pay a fee each time one of their ads is clicked. It is a way for businesses to reach potential customers by displaying ads ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Modern marketing is all about showing up online, and search ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance ...