The Yellow Pages has revived its most famous character for the digital age, with DJ Day V Lately taking the place of fly-fishing author J R Hartley. Nearly 30 years on since the original ad in which ...

For many small businesses, it is the largest advertising expense they will make during the year. For almost all businesses, it is a mystery whether the ad is really paying for itself to bring in more ...

Total domestic Yellow Pages industry advertising revenue reached a record $13.6 billion in 2001, up from $13.2 billion in 2000, according to figures announced by the Yellow Pages Research Institute ...

Before the internet, there was the Yellow Pages, an A-Z of local businesses – from advice centres to zoos – advertising for your business, all wrapped up in a fat phone directory of a certain colour.

Composer Dick Walter has worked on scoring some of television’s most iconic adverts over the last 20 years, as well as numerous works for film and TV. He’ll be appearing and performing new ...

Monster Worldwide, the parent of online classified site Monster.com, said Tuesday it is considering shedding its directional marketing business, which consists of a Yellow Pages advertising agency; ...

NEW YORK — Google Inc. needed just five years to build a business with more than $6 billion in annual revenue. It did it through a new advertising model in which merchants bid for ad placement and pay ...