Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

First, institutions must ensure that synthetic datasets are continuously recalibrated against fresh, real-world evidence. The ...

At the 15th SME Channels Accelerator Awards 2025, Rajesh Sharma, Product Specialist-Commercial Master Trainer at Microsoft ...

As artificial intelligence moves from experimentation to execution, organizations are discovering that technology alone is ...

AI in retail isn’t new. In the early 2000s, many leading retailers began finding AI solutions: Amazon introduced its ...

Marketing Analytics Market size is expected to be worth around USD 29.56 bn by 2034, from USD 6.15 bn in 2024, growing at a ...

In 2025, the forces reshaping advertising and marketing were more than settling in. Artificial intelligence, privacy regulation, platform power, and economic ...

Mordor Intelligence has published a new report on the Thailand Digital Transformation Market, offering a comprehensive analysis of trends, growth drivers, and future projections.

The use of AI amplifies the strengths of frontline staff and supports the dynamic nature of in-store service. Through smarter ...

Sujit Murumkar is a visionary leader who designed and implemented enterprise scale modern data ecosystems for one of the ...

In planning, machine learning synthesizes real-time market trends and external factors to drive forecast accuracy ...